Greg McKeown To Keynote The Art of Sales Conference

Concentrate On the Essential

That's the overriding message proclaimed by Greg McKeown, author of a thought-provoking book entitled Essentialism: The Disciplined Pursuit of Less. The author makes a case for not abandoning the single-minded, "driven" path to a goal that was followed to achieve success in the first place.

"the right things for the right reasons at the right time."

Citing examples from his years as a business coach for successful Silicon Valley executives, McKeown relates that success and its associated expectations, diversions and options, can indeed lead to personal and professional failures.

He calls it the "undisciplined pursuit of more," and notes that there are ways to combat the temptation to try to do it all. "Less is more" he proclaims, but it takes focus and discipline and a commitment to abandon the trivial. He unequivocally recommends "doing less," but doing it better.

The Madness of Nonessentialism

Because this is the age of information overload, it is important to set aside time to explore, evaluate, make decisions, define goals and recharge, according to the Stanford MBA. His best selling book challenges conventional wisdom about success, achieving success, and moving on after success. McKeown calls upon scores of examples, even citing the "Apple experience" pre-Jobs. When Steve Jobs regained control of the company, he notes the product line was reduced from 330 to 10. The company thrived.

Exploring a lot of possibilities, he notes, but committing to only a few allows companies and individuals to embrace "the right things for the right reasons at the right time." That is the basis of his philosophy and his advice.

Essentialism, he explains, is "not an easy thing, but it is necessary." McKeown, an internationally renowned business adviser and speaker, will be on the program at The Art of Sales conference scheduled in Toronto Monday, Jan. 26, 2015. He will expound on the basic principles of his success philosophy:

• Practice Saying No
• Focus on the Few
• Do What is Essential

McKeown joins an impressive line-up of thought leaders and visionaries at The Art of Sales, which is one of many in the popular series of The Art Of conferences held throughout the year in major markets across Canada.

The Correct Problem

McKeown is an engaging speaker because he tells stories culled from real life experience. He addresses common feelings of stress, overwork, lack of time, and diminishing returns or uninspired accomplishments. Make the space, as he terms it, to step away from the need to please everyone and return to the clarity of purpose that gives rise to creative freedom and higher contribution.

It is more than time management, he insists. It is more than "just less."

The "disciplined pursuit of less, but better," he says, is what makes it possible to break through to the next level. He insists that the same formula is as true for companies as it is for individuals.

The "disciplined pursuit of less, but better," he says, is what makes it possible to break through to the next level.

His audiences tend to agree.

McKeown's presentation in Toronto is just one of six scheduled keynotes at The Art of Sales. For additional information and registration, Click Here.