Review: The Art of Marketing - Toronto 2014

By The Art Of  |   |  Event Review  | 
 
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Canada’s #1 Marketing Conference: The Art of Marketing presented by IBM returned to Toronto on May 28th featuring five internationally renowned bestselling authors and thought leaders. Over 2,000 of Canada’s most influential business leaders attended this year’s conference to develop a clearer understanding of how the world of marketing is changing and developing:

 Our fantastic host Ron Tite kept the day running smoothly start to finish:

Scott Stratten was first to take the stage to speak on Unmarketing: stop marketing, start engaging. Scott’s presentation was both humorous and informative - a crowd favourite:

Denise Lee Yohn, bestselling author of What Great Brands Do: Seven Brand-Building Principles took the stage next. Denise spoke on how strong brand-building drives profitable growth, enhances stakeholder relationships, and engages employees:

Following a short networking break the highly anticipated Malcolm Gladwell took the stage. Malcolm spoke on his book David and Goliath - Underdogs, Misfits, & the Art of Battling Giants. He had a very powerful stage presence and drew upon history, psychology, and powerful storytelling to reshape the way we think of the world around us:

After lunch our exclusive Executive Panel took the stage for a Q&A session with Ron Tite. These executives were:

  • Andre Leidenheimer Ruiz Soler, Director of Enterprise Marketing - Microsoft Canada
  • Andrew Zimakas, Chief Marketing Officer -Tangerine

Bestselling author Matthew Dixon took the stage next to discuss customer loyalty by reducing customer effort. Matthew’s insights were well received by all as he provided many valuable takeaways for everyone in the industry:

Last, but not least was the anticipated Marc Eckō who took the stage to speak on his bestseller, "Unlabel: Selling You Without Selling Out," and participate in Q&A. Marc finished the day off on a highly motivational note as he left the audience with powerful life lessons on why both failure and inspiration are essential to success:

In closing The Art of Marketing was once again a sold-out event. Many thanks to all of our generous sponsors and to Ron Tite for contributing to the large success:

The Art of Marketing provided valuable takeaways for top professionals in the industry. Overall it was a priceless day which educated through experience and gave a competitive advantage to all who attended:

Be sure to view photos from our event via The Art Of Facebook Page!
The Art of Marketing 2014 - Malcolm Gladwell - Marc Ecko - Matthew Dixon - Scott Stratten - Denise Lee Yohn

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