Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some of the most well known names in marketing. Along with the excitement brought great conversation via our official hashtag: #TheArtOf . Here is a brief overview of the day:
Anyone else excited for The Art of Marketing in #Vancouver? Be sure to tweet using our official hashtag! #TheArtOf pic.twitter.com/S5AS0CN9TV
It wasn’t long before #TheArtOf was trending Canada wide and the conversation continued to flow throughout the day with positive reviews and quotes from our all-star lineup of speakers.
#theartof is now trending in Canada http://t.co/I71VFeOPpW
The audience was very excited to hear from marketing guru Seth Godin first thing in the morning. Seth spoke on: Invisible or Remarkable? Tips from his bestselling books. Multiple takeaway quotes were tweeted throughout the day expressing the inspiration Seth shared with our delegates.
You don't have a job. You have a platform. Make something happen. #theartof @sethgodin
Nancy Duarte, bestselling author of Resonate was up next. Nancy spoke on using stories and symbols to create a movement and delivered a very visual talk by pulling examples from famous speeches such as the “I have a dream..” Speech by Martin Luther King Junior.
Your call to action should communicate a "new bliss" for your audience (the hero) - Nancy Duarte #TheArtOf
After lunch bestselling author Mitch Joel took the stage to discuss Ctrl Alt Delete – Reboot Your Business… Your Future Depends on It.
@mitchjoel Fab talk this afternoon re: onescreen audiences and utilitarian marketing. #TheArtOf
Following Mitch Joel, bestselling author John Jantsch took the stage to discuss How Audience Development, Inbound Selling & Customer Engagement Create Customer Experience:
Client retention advice - "Creating loyal customers is mostly about YOU choosing the right customers." @johnjantsch #theartof
Brian Wong, Founder & CEO of Kiip from Vancouver took the stage first after the networking break. Brian is one of Forbes 30 under 30 and spoke on how to stop ruining & start rewarding everyday moments.
Wow! Blown away by @brian_wong's brilliance; great speech! #TheArtOf #moments
The highly anticipated Keith Ferrazzi took the stage next to speak on collaboration & innovation for marketing success. The audience loved Keith’s insights on creating and building meaningful relationships in your life:
"If you want someone to build a relationship with you, don't try to build a relationship with them. Care about them." @ferrazzi #theartof
Wow. @ferrazzi knocked it out of the park. Last 5 minutes slayed the room. Fantastic finish to #TheArtOf marketing conference.
In it's entirety The Art of Marketing Conference in Vancouver was a great success! Delegates left refreshed with motivation, inspiration and perhaps a few key takeaways:
So much reading! So much learnin'. Thanks, @theartof! #theartof pic.twitter.com/laua39bl7d
Be sure to view photos from our event on Facebook:
What Did You Think?