Seth Godin, author and founder of squidoo.com, is synonymous with innovation within the marketing community. After a highly...

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the...

The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...

Few of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. To clarify...

After FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny...

Walmart might move in down the street and under-price you, but they can't take away your story. The stories of three small businesses might help you...

It is such a cliché to say that the web has radically transformed companies, and indeed entire industries. Yet I believe that the greatest transformation...

With cross-country transportation limited at the turn of the twentieth century, Vancouver was isolated from Toronto and Montreal’s domestic...

You are already fascinating. That’s a fact. But, are you allowing your natural, authentic personality to shine through in social media? Hmm. Maybe not...

There’s no doubt that technology brings with it some scary things. The scariest of them all is the uncertainty. Human beings are creatures of habit and any...

Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began...

Change your mentality towards the ROI of social media The use of social media by marketers is put under the same scrutiny of any marketing...