Jay Terwilliger

Match Your Innovation Process to the Results You Want

We are often asked whether the best way to structure for innovation is top-down or bottom-up. The answer is both, but it depends. Bottom-up approaches work well for incremental (keeps you in the game) innovations.

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Yes, You Can Brainstorm Without Groupthink

Jay Terwilliger

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of "Groupthink." In her NYT piece and in an HBR ideacast, Susan Cain points ou...

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Match Your Innovation Process to the Results You Want