Embrace the New Marketing

"If you’re getting left behind its because

you’re stuck asking the wrong questions". 

Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The Art Of" Backstage studio. During the interview, Godin remarked how stunned he is by the resilience of the old way of marketing – the selfish, interruption driven, "average stuff for average people mind set".  

In that light, Seth Godin challenges marketers to up the ante. "The Revolution is Here" -  Don't get left behind by asking the wrong questions, start by asking the right questions: 

• How high can you fly?

• How much can you matter?

• How many people can you touch and how deeply?