Popular Articles on Marketing

There’s a big difference between sticking with a brand and being stuck with one.  If your customers aren’t happy with your brand but they stay with you because...

Marketing is one of the fastest changing aspects of business. It’s all about figuring out the value of what you offer and how you could communicate that to the specific people who...

Okay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was...

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying...

Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...

At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom (author of...

Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...

The Art Of returned to Vancouver in September with a star-studded line-up of speakers including: Arianna Huffington, Scooter Braun, Tom Fishburne, Eric...

The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...

Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...

Want to know why things go viral?  I have a secret for you.  It’s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a...

Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...