Popular Articles on Marketing

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.  We need to remember that advocates are...

Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...

If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...

I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I’m convinced I’m not alone. There are lots of customers who...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

Change your mentality towards the ROI of social media The use of social media by marketers is put under the same scrutiny of any marketing...

We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...

Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began...

Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency...

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the...