Popular Articles on Marketing

Mobile devices are changing the way we stay connected, entertain ourselves, create memories, find places, perform our jobs, learn about the...

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product...

It is such a cliché to say that the web has radically transformed companies, and indeed entire industries. Yet I believe that the greatest transformation...

HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...

Every company is struggling to nail down their core target group. If only they could define it, life--or at least business...

Understanding people through direct experience has become a forgotten part of American business. Here's how strangers can and should help shape...

In January, 2011, the World Economic Forum and Bain & Company published a report entitled “Personal Data: The Emergence of a New Asset Class.” The...

The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years...

A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing...

We are always learning, or at the very least, should always strive to be learning. The pace of today’s industry doesn’t allow us to slow down. Marketers can’t...