Articles on Marketing

HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...

A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...

Canada’s #1 Marketing conference: The Art of Marketing Presented by IBM returned to Toronto on May 28th featuring five...

Every company is struggling to nail down their core target group. If only they could define it, life--or at least business...

Never Eat Alone was much more than my story. What seemed to me to be my unique and zealous drive to connect and succeed as a poor kid in a...

We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...

The on-going digitization of everyday life is providing the world of marketing with numerous emerging opportunities to interact with...

Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where...

There’s a big difference between sticking with a brand and being stuck with one.  If your customers aren’t happy with your brand but they stay with you because...

More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that...