Articles on Marketing

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.  We need to remember that advocates are...

Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency...

In January, 2011, the World Economic Forum and Bain & Company published a report entitled “Personal Data: The Emergence of a New Asset Class.” The...

Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...

Understanding people through direct experience has become a forgotten part of American business. Here's how strangers can and should help shape...

The Art Of returned to Vancouver in September with a star-studded line-up of speakers including: Arianna Huffington, Scooter Braun, Tom Fishburne, Eric...

Love him or hate him, you've heard the name Justin Bieber. You’ve heard of the term, “Bieber Fever,” and you’ve probably even seen commercials of his...

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

Everyone from Fortune 500 companies to the corner coffee shop has realized that word-of-mouth helps things become popular – in fact, it’s up to 30...

We kicked off our sold out event in Toronto on June 5th with Biz Stone, Seth Godin, Jonah Berger, Charles Duhigg and David Usher at the Metro Toronto...

Something amazing happened in early October of this year. A spacecraft launched from Cape Canaveral, Florida and made its way to the International...

Mobile devices are changing the way we stay connected, entertain ourselves, create memories, find places, perform our jobs, learn about the...