Articles on Marketing

Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...

What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...

Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...

Keep Things in Perspective Sometimes social media can ignite a firestorm, which has devastating, career-ending consequences. But most of the time...

Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented...

Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...

The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years...

How did homemade donuts lead to a passion for innovative marketing and customer engagement technology? Well, that’s a tasty little tale. In 2000, I was...

Want to know why things go viral?  I have a secret for you.  It’s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a...

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing...

Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content...