Authentic & Transparent Marketing
The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...
The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...
One of the things I think matters significantly about improving the quality sales experience is that you are presenting something, a solution, a product or...
Whether it is to deliver a plan, win over your peers or motivate the team - how your ideas get heard, understood and trusted is essential if you are to stand out...
Kristina walked into my office and took a seat. “So, tell me,” I said, “what excites you about this role?” “I feel I’m very qualified for this job,” she...
The evidence is pretty clear. We’re not all selling products and services directly. But if you look at what white-collar workers do all day on the job, a huge portion of it is...
Before consulting a salesperson on a purchase, customers research long and hard, giving them the power. Why cant this be an advantage for salespeople? When a person is ready to make a deal, salespeop
Can Amazon take control of the Industrial Internet?
The brain loves to be correct, so even when you are wrong, you get a "rush" that can increase innovation failure rates...
For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le
Refusing to listen to the sports scientists, nutritionists, marine biologists, marathon swimmers, endurance athletes, and even her own fans, Diana Nyad achieved the impossible by swimming from Cuba t
Top Insights from Whitney Johnson at The Art of Leadership.
We have all heard the expression, “opposites attract.” But in fact there is irrefutable scientific evidence that in relationships, opposites repel...
I think one mistake that people make is looking at successful leaders of the past, whether they’re Churchill or whoever that want to think...
It’s about understanding and weighing them. As you would any decision, business, and this is the thing, this is the thing I can’t help but think about when...
The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and..