Helping Customers to Rethink Their Assumptions
The biggest shift we’ve seen in customer buying behaviour, again, is the fact that with your customers today you’re biggest competitor is...
The biggest shift we’ve seen in customer buying behaviour, again, is the fact that with your customers today you’re biggest competitor is...
I created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a...
Martin Lindstrom, branding expert and Time Magazine Influential 100 Honoree, joined The Art Of in our backstage studio to talk branding, marketing...
Organizations' inability to facilitate and accelerate the transformation of their organizational model at or ahead of advancing technologies is an age-old problem. The shame of knowing our inadequaci
The Art of Sales is an ability for me as a presenter to talk to an audience of sales people or business people about how to get people to buy...
We forget that we are the heroes in our own lives and that we are the main character in our stories. Your name is the one above the title and yet, why is it that so often we...
The advice you’ve received about what you should do in order to succeed. (Like those internships mentioned above. How did they really go? Or is this already causing you anxiety because you neve
People are helpful much more often than not. People don’t think less of you for needing help. And helping, with the right reinforcers in place, feels wonderful.
Revenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you...
We all have an image in our mind's eye of the perfect time and space to do our creative work. An amazing studio overlooking the ocean with the...
It has been a long debate. I think in sales research about whether sales is more of an art or science and this is a long debate which I am nervous I...
Inbound selling is coming. It is actually here in a lot of ways. I think that organizations really have to embrace it from a cultural standpoint. It’s not...
On September 8th The Art of Leadership Sponsored by Microsoft returned to Calgary (regardless of the snow) for another sold out, inspiring...
Very few artists go into business for the purpose of managing social media or approving advertising. Artists begin their business that is fuelled by their passion, but it is their job to market. How
A small regional call center in Kansas City that was struggling to improve customer satisfaction. It needed a quick way for a floor manager to identify when an agent needed help with a customer