That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying...

I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...

We kicked off our inaugraul small business conference in Toronto during Small Business Month. Presented by Visa,  The Art of Small Business conference...

My favorite South Park episode is called “Gnomes.” Here’s the gist of the story, as I remember it. Tweek’s underpants are being stolen. He has only one pair left...

For me the whole campaign and the concept of good busy is about being smart busy. A lot of us in our lives are always dealing with the...

Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...

My 3 AM issue was mad desire to grow, to serve, to impact a lot of people. To see that were growing, but not knowing what the...

How do I know what risks to take? One, I go with my gut intuition, it’s treated me well, it’s my natural talent.  It’s like, “how do you know how...

I think it takes curiosity, humility, empathy, and passion to be a great leader. Passion is needed because if you don’t fundamentally...

The fundamental flaw at the heart of our misguided definition of success is the belief that overworking is the route to high performance and...

You can use your current base to get feedback, you can do it to test the marketplace. You’ve got to just trust the consumer. I tell people all...

Productive conflict of probably one of the biggest “asks” that I make in You First. In the whole book I had to leave that until the last chapter because...

At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom (author of...

Porter Gale, former Vice President of Virgin America started the morning off speaking to her bestselling book: Your Network is Your Net Worth: Unlocking...

You have been making value perceptions and value judgments your entire life. You may call them decisions, moments of truth, or actions. Intuitively they focus...