The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...

Recently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment. A great deal about selling has changed over the last few years, but mostly...

Being a leader is perhaps the hardest challenge any of us will ever face. No matter how long we work at it, practicing the right behaviors is a...

The room got quiet. It was 4:49PM on Sunday, August 5th, and Usain Bolt was about to compete the 100m Final. The starting gun fired, and I couldn’t...

All the competitive advantages we’ve been pursuing during our careers are gone.  That’s right.  Strategy.  Technology.  Finance.  Marketing...

These are interesting times in the business of sales. Global economic forces and the impact of our new “point and click” era have changed the rules...

Want to know why things go viral?  I have a secret for you.  It’s not luck. From the Harlem Shake to Rutgers basketball coach abusing his players, hardly a...

There is so much talk about technology, about the expansion of our reach, about smart phones and smart tools. And yet, all the while that more billions of us...

Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...

It’s interesting to think about marketing as an art. And I do agree that there’s a good bit of art to it – some creativity, but there’s also a lot of science. We don’t..

So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...

I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what...

Having a positive, successful mentor definitely helps and, I think, avoiding the negative people in your sales team. Almost in every...

Playing hockey with men is easier actually in some ways. I think when you’re dealing with guys – guys just typically want to know what...

One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...