World’s Greatest Social Media Strategy
Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...
Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...
Finding the where with all to really execute on new ideas is a really hard. I’d be lying if I said it’s so easy – it’s really a complex thing. What you have is...
“Can you come speak to an old friend?” aka CODE RED As those of you who’ve read How to Wow know, I was a mad, crazy fan of The West Wing. If you were...
Hint: It should be you. Why do so many strategies fail? The examples are almost endless: In the past months alone we've seen the sad stories unfold at Kodak...
The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...
A lot of people spend their whole day getting their ducks in a row: “I’m going to start this tonight is need to get this one more duck degree, this network...
When I think about continuous learning for me it’s all about basically two things: reading and writing. I love to write so I’m blogging...
The things that we see that the challenger does differently, again, are teaching, tailoring, and taking control at the competency level. If I were to sum...
Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The...
Have you ever seen one of Frank Gehry’s buildings? They catch your eyes with their unusual contours and their unique materials. Gehry has been dubbed by...
In recent years Stanford University's BioDesign program has sent teams of engineering, business, and medical students into hospitals, hoping to identify medical...
To be a good entrepreneur you have to understand that some things aren’t going to go through. Maybe eighty-percent of them aren’t going to go...
It is easier for me to start by telling you what leadership is not, so leadership is certainly not about being in front and turning around and seeing a bunch of people behind...
"So...tell me what you are NOT good at? What do you need to do better?" The trick question in the interview. Does everyone lie? I certainly used to lie when...
Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How...