Before Any of the Tactics Matter Answer These 3 Questions
Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...
Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...
Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...
In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...
Some of the key takeaways that are applicable for sales professionals from my book, “Your Network Is Your Net Worth,” is...
I’m the opposite of a leader. I’m a lone wolf. I’m such a non-team player that when I got my dream job, which was working at the New...
Facebook recently wrapped up a promotion tour designed to lure U.S. publishers to deliver their news feeds to Facebook. Since Facebook’s 1.4 billion...
Shopping has changed a lot over the years. I think in the old days it was an exciting thing going on, perhaps it was even entertaining, but now it’s become a routine...
Leadership has more to do with vision and direction – like, where are we all going as a group? Who’s leading us somewhere? Managing is more in the weeds. It’s more about...
I think that every time we are present in a stressful moment, people respond to us in a different way. They respond to us as someone who is confident and...
Relationship Development starts with the unconventional premise that relationship building is not a matter of luck, genetics, or social status. There...
We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...
Change your mentality towards the ROI of social media The use of social media by marketers is put under the same scrutiny of any marketing...
I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all...
Whatever you are selling, regardless of whether you are a big corporation or a small to medium sized business, and regardless of whether you are...
When we look back to the 20th Century, the human resources (HR) function was simpler, with fewer regulations, less complexity, and a reciprocal sense of loyalty between ...