Videos

The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...

I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...

I think today in the world that we live in social media, you know social media is just a word of mouth jet stream – it’s just really important to create marketing that is worth talking ab

I think at this point it’s difficult to argue against the thesis that we’re living in period of economic change that in retrospect will probably be as significant as the...

I think that innovation and creativity flourish in environments that are messy, that permit mistakes that allow people to step outside of their roles that involve...

One of the best things you can do as a leader is to help people understand their own behavioral patterns. We tend to think of work as a place...

To me it’s interesting because we live in a technology filled world and I think a lot of the excitement and the hype is around data and social media...

I think it is really easy to be very, very busy so how do you define good busy from just busy, busy because there’s always that loud, squeaky wheel...

I think with social media people can see through it because they’re right there having an engagement with you. So if you’re not transparent, if...

This is a weird answer, but I think one of the most influential marketing campaigns I’ve ever seen is the campaign for literacy. So I have two...

For me the whole campaign and the concept of good busy is about being smart busy. A lot of us in our lives are always dealing with the...

One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...