Popular Articles on Marketing

The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik

When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...

Social media allows brands to start conversations, but are they conversations worth starting? It seems like nearly every ad closes with an invitation...

How did homemade donuts lead to a passion for innovative marketing and customer engagement technology? Well, that’s a tasty little tale. In 2000, I was...

Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...

"Imitation is the sincerest form of flattery", the age old saying that can go a very long way when closing a deal, negotiating terms, or even in extracting information. Jonah Berger explains how simp

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented...

What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you

Here are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis. 

What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...

“The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto... 

Keep Things in Perspective Sometimes social media can ignite a firestorm, which has devastating, career-ending consequences. But most of the time...