Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.

General Ulysses S. Grant tried to crack the Vicksburg city defense for over a year. Multiple attempts later, he finally broke through. Persistance was his key, and after exhausting all traditional op

The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.

Many companies struggle to build excellent content centers due to a variety of reasons. Mitch Joel explains his 7 steps to building a content hub to ensure it reaches a level that excels above others

When you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology, and of our modern-day dependency on...

In the book we have six key steps: research evidence-based principles that people can apply in their everyday life so take one and the first one in the book...

Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where...

The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign that...

People are constantly changing how they consume content, so naturally how we market to them will change too. Voice assistants have been the latest way that technology has changed the marketing landsc

How does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers. 

Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular...

Few of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. To clarify...

Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things...

Brands can use social media to break through the clutter because it’s an equalizer and gives you a chance to put something out there that’s seen...

The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable the market gets to decide what is remarkable and what...