That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying...

I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...

Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...

At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom (author of...

You can use your current base to get feedback, you can do it to test the marketplace. You’ve got to just trust the consumer. I tell people all...

Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...

Even illiterate and preliterate generations could pass on their culture, their beliefs, their morals, and their laws and it stayed completely...

I think with social media people can see through it because they’re right there having an engagement with you. So if you’re not transparent, if...

We talk about authenticity a lot and I think that is very key. I think we need to think about how to showcase who we are, our values, what we’re...

Eric Ryan is a designer, marketer and founder of Method Products, a company that strives to create non-toxic biodegradable cleaning products with...

I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science...

Being a mall business is very different from being a large business. You don’t have a lot of resources; you don’t have a lot of manpower; you’re really sort of...

The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...

The Art Of returned to Vancouver in September with a star-studded line-up of speakers including: Arianna Huffington, Scooter Braun, Tom Fishburne, Eric...

Canadians love their smartphones. 33% of us have one and we don’t leave home without it. With 79% of Canadian smartphone users unable to leave...