What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and...

Marketers used to have enough budget and enough control to get their job done. It was sort of “shut up and advertise this” and they worked...

The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable the market gets to decide what is remarkable and what...

After FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny...

Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started comb

Never Eat Alone was much more than my story. What seemed to me to be my unique and zealous drive to connect and succeed as a poor kid in a...

Well, it depends on the company. I obviously live in tech, for the last nine years all I've really known is software and technology startups...

There’s no doubt that technology brings with it some scary things. The scariest of them all is the uncertainty. Human beings are creatures of habit and any...

The key insight behind Contagious is that word of mouth isn’t luck, it’s not chance and it’s not magic. We all know that word of mouth is really effective, but to...

Emotional content. its what entices people. Brands are realizing that content made to make you feel, ultimately makes you buy. Terry O'Reilly explains how tapping into your audience's emotions is the

Canada’s #1 Marketing conference: The Art of Marketing Presented by IBM returned to Toronto on May 28th featuring five...

Shiny New Object Syndrome. It’s hard to resist. We, as businesspeople, often focus on the newest things, the latest and the greatest...

The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le

Martin Lindstrom, branding expert and Time Magazine Influential 100 Honoree, joined The Art Of in our backstage studio to talk branding, marketing...